What is Keyword Difficulty?

Keyword difficulty is a measure of how hard it is to rank for a specific keyword on search engine result pages (SERPs). It evaluates the level of competition for that keyword, considering factors like the number and authority of websites already ranking for that term, the quality of their content, and how well they have optimized their pages for SEO.

A high keyword difficulty suggests that many strong competitors are targeting the same keyword, making it more challenging to rank. On the other hand, low keyword difficulty indicates that there is less competition, giving websites a better chance of ranking for that term. Understanding keyword difficulty is crucial in choosing which keywords to target, ensuring that you focus on terms that align with your website's authority and ability to compete effectively.