What is Keyword Ranking?

Keyword ranking refers to the position of a webpage in search engine results for a specific keyword or phrase. It indicates how well a page is performing in relation to that keyword, to achieve a higher ranking for more relevant and competitive terms. The higher the ranking, the more likely a page is to be seen and clicked by users.

Keyword ranking is important for SEO because it helps measure the effectiveness of a website’s optimization efforts. Websites that rank higher for relevant keywords typically receive more organic traffic. Ranking can fluctuate due to changes in search engine algorithms, competition, content updates, and other factors. SEO efforts aim to improve keyword rankings by optimizing content, building backlinks, and improving user experience on the website.