What is a Key Phrase?

A key phrase is a phrase or a group of words that tells what the topic or the idea behind the content on the website is. This is purposely identified for SEO purposes. The key phrases are identified by the kind of sentences the users use while searching for a query on the search engine.

The search engines recognize these key phrases on the website and rank them on the search engine result page when the user searches for them. They attract more traffic and reach a broader set of audiences.