What is Keyword Clustering?

Keyword clustering is the process of grouping related keywords into clusters or categories based on their semantic similarities or search intent. The goal of keyword clustering is to organize keywords in a way that helps optimize content for multiple search queries at once, improving SEO strategy by targeting various related terms within a single piece of content.

By clustering keywords, you can create more focused and comprehensive content that addresses a wider range of user queries. For example, if your main topic is "digital marketing," you might have clusters for related keywords like "SEO strategies," "content marketing," and "social media marketing." Keyword clustering allows you to optimize pages more effectively, making them more relevant to search engines and users while also reducing keyword cannibalization by ensuring that each page targets a unique set of related keywords.