What is Ego Bait?

Ego bait is a content marketing strategy where you create content that flatters or highlights influential people, brands, or organizations to attract their attention and encourage them to share or link to your content. Common examples include expert roundups, interviews, awards, top lists, or flattering mentions.

Using ego bait effectively can boost your website’s visibility, drive traffic, and build valuable backlinks. By making influencers feel appreciated or recognized, you're more likely to get their engagement, which enhances your credibility, audience reach, and overall SEO performance.