What is Entity-Based SEO?

Entity-based SEO is an advanced approach to search optimization that focuses on optimizing content around specific topics or concepts (entities) rather than just keywords. Entities are distinct, well-defined things such as people, places, organizations, or concepts that search engines recognize and understand independently of the words used to describe them.

By implementing entity-based SEO, businesses can improve search relevance, enhance topic authority, and appear more frequently in rich search results like Knowledge Graphs and Featured Snippets. It helps search engines better understand content context, improving rankings, visibility, and overall SEO performance through a more comprehensive understanding of what the content is about.