Editorial data refers to the basic details about a piece of content, such as who wrote it, when it was published, and what it's about. It can also include information like categories, tags, and updates made to the content.
Editorial data is important because it helps organize and manage content on websites, making it easier for search engines and users to find relevant information. It enables content categorization, and this helps in allowing search engines to understand the context and relevance of the content. The website can rank higher with this practice.