What is Engagement Metrics?

Engagement metrics are quantitative measures used to assess how users interact with content, websites, apps, or digital platforms. Common engagement metrics include click-through rates (CTR), page views, time on page, bounce rates, social shares, comments, likes, and conversion rates.

Monitoring engagement metrics helps businesses understand audience behavior, identify content effectiveness, and improve user experience. By analyzing these metrics, organizations can optimize marketing strategies, enhance customer satisfaction, and drive better conversion rates and overall business growth.