Using analytics to plan your next piece of content

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You publish content based on guesses. You think a topic will perform. You write it. It flops. You never published that other topic you considered. You realize later it would have been a hit. You are planning content blind. You have no data. Analytics can guide your next piece. It shows which topics your audience wants. Which gaps exist. Which keywords have demand. Which competitors rank for what. Which of your existing content performs best. All this data reveals what to write next. But you ignore it. You publish on instinct. This article explains how to use analytics to plan future content strategically instead of guessing.

Analyzing your top performing content for patterns

Your best content has something in common. Topic. Format. Length. Angle. Study it. Understand the pattern. Build more like it. Top performers show what works.

Identifying content gaps and missing topics

Your top competitors rank for topics you do not cover. Those are gaps. Your audience searches for things you do not provide. Those are gaps. Gaps are opportunities. Fill them with content.

Using search volume and keyword demand data

Search keywords show demand. High-volume keywords show what people want. Create content for high-demand keywords. Low-volume keywords might not be worth pursuing.

Analyzing competitor content for ideas

See what competitors rank for. What topics they cover. What they miss. Where they have weakness. These gaps are your opportunities.

Tracking which topics drive the most conversions

Not all traffic is equal. Content that drives conversions is more valuable than content that drives pageviews. Track which topics convert. Create more like them.

Planning content calendar based on data

Use all this data. Combine it into a content plan. What topics. What formats. What keywords. What frequency. Let data guide your calendar, not guessing.

Frequently asked questions

My analytics show demand for a topic but I do not think it fits my brand. Should I create content anyway?

I see a keyword with high search volume that no competitors rank for. Should I definitely write about it?

My analytics show topic A is popular but topic B would be more valuable for conversions. Which should I write?

I want to write about a niche topic not many people search for. Should I skip it?

My top performing content is in a category I am not passionate about. Should I create more or focus on what I love?

Analytics show what currently works. But what about emerging topics I think will matter in the future?