On-page SEO refers to the practices you use directly within your website to improve its search engine rankings. It involves optimizing individual pages by focusing on elements like the content, keywords, HTML tags, images, and overall user experience. The goal of on-page SEO is to make it easier for search engines to understand the content of your pages and provide relevant results to users.
Key aspects of on-page SEO include using the right keywords throughout your content, optimizing meta tags (title, description), ensuring a clear URL structure, and improving page speed. It also involves making your website mobile-friendly, using header tags properly for content organization, and optimizing images with descriptive alt text. By focusing on these elements, you can improve both the user experience and your chances of ranking higher in search results.