What is OFF-Page SEO?

Off-page SEO refers to the strategies and activities carried out outside your website to improve its search engine ranking and visibility. It involves building your site's reputation and authority through external factors like acquiring backlinks, social media interactions, and influencer marketing. These efforts help establish trustworthiness and relevance, which search engines use to determine the site's ranking.

A key element of off-page SEO is link building, where you get other high-authority websites to link back to your content. This serves as a signal to search engines that your site is credible. Other off-page tactics, such as mentions on social media, reviews, and local business listings, also contribute to boosting your website's overall SEO performance.