10 mistakes to avoid while creating an online course

Creating your dream course online is very exciting. It feels like packaging your experience into something that can teach, inspire, and even earn. However, we have seen many creators rush in and hit the same roadblock of confusing structure, tech troubles, poor engagement, or low sales.

The good news? Most of these mistakes are easy to avoid if you build your course with intention and the right tools. This blog lists the mistakes you need to avoid and tells you how to create a learning experience that works for you and your students.

Mistakes to avoid while creating an online course

1. Skipping onboarding for new students

New students should feel guided from the first minute. If they land inside your course and have to figure out how to go about things, they may lose interest. A simple onboarding flow removes guesswork, reduces refunds, and boosts completion.

Here is what you need to include:

• A start here lesson that explains how the course works and how long today will take.

• A short tour of where to find lessons, downloads, progress, and certificates.

• A week one checklist with three tasks: watch Start here, finish Lesson 1, post a short introduction. Add checkboxes that students can tick so they see progress immediately.

• An automatic reminder after twenty-four hours if lesson one is not started.

• A congratulations message when lesson one is complete, with a nudge to begin lesson two.

• One support link with your response time written clearly.

2. Not offering a sample lesson or preview before purchase

Your audience will hesitate to pick a course if they cannot see what they are buying. A real preview lowers risk, sets expectations, and speeds up decisions. Give prospects a small but complete taste of your teaching style, pace, and outcomes.

Here’s what you need to do:

• One full lesson unlocked that delivers a quick win in ten minutes or less.

• A downloadable resource from that lesson so buyers feel the quality.

• Clear learning objective in plain language at the top of the preview.

• A visible course outline beside the player to show the bigger journey.

• Basic analytics tracking for preview plays, watch time, and clicks to checkout.

• A call to action next to and below the preview to continue the course.

3. Ignoring mobile and low-bandwidth playback needs

A large share of students will learn on phones or with spotty internet. If your course is heavy and desktop-only, they will pause, buffer, and drop. Design for real-world conditions so learning stays smooth anywhere.

Here is what you can do:

• Include a mobile-responsive player and pages tested on small screens.

• Add multiple video qualities with auto fallback and a manual quality selector.

• Add lightweight lesson pages that load fast with compressed media.

• Include subtitles and transcripts that can be viewed without streaming video.

• Downloadable audio and PDFs for offline study can help the course audience.

4. Leaving refund, support, and response times unclear

Unclear policies create doubt, slow purchases, and increase disputes. Set expectations in plain language so students know how to get help, when you will reply, and what refunds look like. Giving them clarity builds trust before they buy and protects both sides after.

Here is what you need to include:

• A short refund summary at checkout and on the course page with eligibility window and conditions.

• Step-by-step refund process with one link or email, required info, and expected resolution time.

• Support channels listed in one place with reply times for each, plus your working hours and timezone.

• An escalation path for urgent issues and a note on when you pause replies, such as weekends or holidays.

• Automatic confirmation for every request with a ticket number and a link to check status.

• A concise FAQ covering common cases such as access issues, duplicate payments, and certificate problems.

5. Using messy file names with no version control

Disorganized files slow updates, cause broken links, and lead to students seeing the wrong version. A simple, consistent naming system and version log keep your course clean, fast to maintain, and safe to scale.

Here is what you can include:

• A naming pattern like course-module-lesson-version.

• A folder structure that mirrors the course outline, with assets inside each lesson folder.

• A frozen final folder for the version currently live, separate from work in progress.

• A monthly archive step so old versions move out of the active workspace.

6. Overlooking accessibility basics

Accessibility is not an extra. It decides who can learn comfortably and who quietly gives up. Build it in from the start so your course works for people with different devices, bandwidth, visual needs, hearing needs, and motor needs.

Here is what you can do to make your course accessible:

• Captions on every video, plus downloadable transcripts with speaker labels.

• Descriptive alt text for images and specific link labels that say where they go.

• Keyboard-friendly navigation, visible focus states, and skip to content links.

• Audio-only or low-bandwidth versions of heavy lessons, and files sized for fast mobile loading.

• Forms and quizzes with clear labels, large tap targets, and helpful error messages.

7. Not setting a cadence for reminders, deadlines, and nudges

Students do not pay attention and drift away without clear reminders and interactive messages. A simple, predictable cadence keeps momentum high, reduces drop-offs, and moves learners from first login to finish without feeling pushed.

Here is what you need to include:

• Event-based triggers such as inactive for three days, quiz not submitted, module completed, certificate unlocked.

• A baseline schedule for week one, mid-course, and final week with specific send days and times.

• Short, purpose-driven messages that state what to do now, how long it takes, and why it matters.

• Timezone-aware sends and quiet hours so reminders arrive at sensible local times.

• Clear controls for students to pause or reduce reminders and a separate re-engagement series if activity stalls.

8. Having no backup or export plan for your course data

If something breaks or you need to switch platforms, your business should not pause. Treat exports and backups like insurance that is quick to run, easy to restore, and always up to date.

Here is what you can include:

• A monthly full export and weekly incremental backup of students, orders, content, and settings.

• Standard formats for portability, for example CSV for users and sales, MP4/PDF for media, JSON/YAML for course structure.

• Versioned archives with clear naming are stored in an off-site cloud folder.

• A simple restore test every quarter to confirm you can rebuild accounts, enrollments, and access.

• Access controls and encryption at rest ensure that only two trusted individuals can view or restore backups.

9. Forgetting tax-compliant invoices and receipts for buyers

Payments without proper invoices create support headaches and tax risk. Make every purchase produce a clean, compliant invoice automatically and send it instantly. Keep records tidy so audits and refunds are simple.

Here is what you need to include:

• Automatic invoice generation on successful payment with sequential numbering.

• Required legal fields for your region include business name, address, tax ID, invoice date, buyer details, item description, quantity, price, and total.

• Clear price visibility that states tax inclusive or exclusive and shows the tax amount separately.

• Correct tax calculation by location, including place of supply and breakup such as CGST, SGST, IGST, or VAT where applicable.

• Downloadable PDF and an emailed copy to the buyer, plus a portal to re-download anytime.

10. Having a bad course website

Generic websites make your user experience and your experience very clunky. Use a platform built for courses so content, students, and payments work together. If you want an all-in-one setup, build on WEMASY.

With WEMASY’s course builder, you can do the following in one system.

• Course-specific templates that show curriculum, outcomes, previews, and instructor bio.

• A student dashboard with progress, certificates, downloads, and re-enrollment options.

• A mobile-first player with multiple video qualities, captions, transcripts, and offline files.

• Integrated checkout with tax-compliant invoices, coupons, and instant access after payment.

• Analytics for enrollments, completion, drop-offs, revenue, and cohort performance.

Choose WEMASY’s course builder and build courses that will help you scale.