Creating emails with the email builder

The email builder in Newsletter & Campaign lets you design the emails you send to your contacts. You start from a template or a blank email, add elements such as text, images and buttons, and check the result on desktop and mobile before you send it. All your emails are kept on the Emails page.

Start a new email

1. Open Newsletter & Campaign from the product switcher.
2. Click Emails in the left menu.
3. Click New email.
4. Pick a template, or click Blank email to start from nothing.

The email opens in the builder. You can change everything in it.

Build the email

1. Enter the Subject at the top.
2. Enter the Preview text, the line shown after the subject in the inbox.
3. Open Elements in the left panel.
4. Click an element to add it below the selected one, or drag it into the email.
5. Click an element in the email to change its text, link, colors or alignment.
6. Click Save.

The left panel has four parts:

• Elements: Logo, Heading, Text, Image, Button, Two columns, Divider, Space and Social links.
• Templates: a complete email to begin from. Choosing one replaces your email, so click again to confirm.
• Personal: fields such as first name or email that are filled in for each person. Place the cursor in a text and click a field to insert it.
• Style: the colors of the whole email: Background, Email, Links and Rounded corners.

Every email ends with an unsubscribe link. WEMASY adds it for you.

Check before you send

When nothing is selected, the right panel shows a short checklist: subject and preview text filled in, a clear button, image descriptions, personal fields spelled right and buttons that link to a real page. An unknown personal field is left out when sending.

1. Click Preview.
2. Switch between Desktop and Mobile.
3. Click Send test to receive the email yourself.

The test email goes to the email address you are signed in with, with "[Test]" before the subject. It includes your unsaved changes.

Add a version in another language

Each contact has a language. When your audience reads more than one language, the builder shows how many people read each one. Click the button that adds a version in that language, for example Add Dutch version, and translate its texts. Contacts who read that language get that version, the others get the main email.

Manage your emails

On the Emails page you can search, Edit, Send or Delete an email. Export downloads your emails and campaigns as a file, and Import loads such a file back. An import updates matching items in place, never starts or stops a campaign and does not touch your contacts.

Your logo, colors, font and footer for all project emails are set in Project settings under Email style. See Sender address, mail server and newsletter domain.

Frequently asked questions

Next: Sending a newsletter.