Products Solutions Pricing Resources Support

Why do you need forms on your website?

Home / Informational / Why do you need forms on your website?

What is the end goal of your website? It doesn't stop with attracting users to your site or engaging with them. The final goal of your website is to make the visitors contact you or to let them leave their details on your website so you can contact them.

You work hard to bring traffic to your website pages and also engage with your users with the right content, visuals, and offers. But what next? Visitors land on your site, browse around, and then they are gone if you do not capture their details.

Forms are the essential part of your website to turn the interest of the user into action. Let’s see what forms are, why they are useful, and how to build forms on your website.

What are forms?

Forms are interactive tools on your website that allow visitors to input and submit their information. Forms can include text fields, checkboxes, dropdown menus, and other input methods that allow website visitors to submit information to you. They could be used for something as simple as a newsletter signup or as complex as a detailed survey.

Although they vary from one to another, forms are the most direct method for capturing the intent of a visitor and driving them closer to becoming a customer.

Why do you need forms?

Forms aren’t just a box to check off. They are the key drivers behind lead generation, customer insights, and a more personalized, engaged user experience. Here is why you need them.

Collect details: Forms are your direct line to gathering crucial visitor information. This could be anything from a name and email to specific preferences or purchase intent. The more details you collect, the more personalized and targeted your marketing efforts can be.
Collect leads: Forms help capture information from potential customers who are interested in your products or services. You can capture information from potential customers who are interested in your products or services.
By placing lead capture forms on high-traffic pages like pricing, product details, or blog posts, you can easily collect data and nurture these leads through email campaigns or direct follow-ups.
Subscription: If you want to build a long-term relationship with your audience, forms are how you collect subscriptions. Subscriptions give you direct access to your audience, enabling you to stay in touch with them, offer value, and keep your brand top of mind. This is the most effective way to turn your one-time visitors into loyal subscribers.
Survey: The quickest way to get feedback from your audiences is through forms. Forms used as surveys provide a structured way to collect insights from your users about their needs, preferences, and experiences.
The data collected will help you get information on the difficulties faced by your audience so you can refine your services, fix issues, and enhance the user experience.
Booking: Do you have a service that involves bookings? Be it consultation, appointment, or reservation, the forms streamline the booking process. They let visitors pick a time, confirm it, and receive automated reminders.
A well-integrated booking form allows your customers to pick a time slot that works for them, reducing friction and the need for back-and-forth emails or calls.

Good forms vs Bad forms

Forms on your website can make or break a user journey. A good form can help you get more leads, while the bad ones can increase the drop-offs. Here is a comparison table for you.

CTA (Call to Action)	Action oriented CTA	Generic CTA
User experience	Clean, simple, and easy to complete with minimal distractions.	Cluttered, overwhelming, and hard to navigate.
Field quality	Only essential fields, ideally 3–5 fields to start.	Excessive fields, asking for unnecessary information upfront.
Form length	Short and concise. The users know exactly how long it will take to fill out.	Long, intimidating forms with no progress indicator.
Mobile optimization	Fully responsive, designed for quick mobile use.	The mobile layout will be poor. The fields are hard to tap, or the form doesn’t fit.
Field labels	Clear and informative labels with helpful descriptions.	Vague or unclear labels that confuse users.
Error handling	Instant inline validation with clear error messages.	No validation, or unclear error messages that frustrate users.
Privacy assurance	Clear privacy statement or consent checkbox if needed.	No mention of privacy statement which makes it suspicious for users to share their details.
Post submit action	Immediate feedback, such as a thank-you message or confirmation.	No closure after the submission leaving users confused.
Visual design	A clean, well-organized layout with enough white space	Overly complex design, with too many colors, fonts, or distracting elements.

Build forms on WEMASY

Create smart, customizable forms that capture the details you need with WEMASY’s easy-to-create form builder. With customizable fields and templates, you can capture tailored data and choose from a variety of pre-built options.

Conditional logic makes your forms smarter by dynamically showing or hiding fields based on user responses. For longer forms, multi-step navigation guides users smoothly through each section, improving completion rates. Engage users with smooth flows and powerful logic to boost completion rates.

Share: