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11 types of forms your website needs

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What stands between “I’m ready” and “It’s done” on your site? A form. The website of any brand completes the final user journey with a form that the visitors and the audience fill out. But do you think keeping one kind of basic form does the job? Not really.

A demo request isn’t a donation. A callback isn’t a checkout. Every action on your website needs to have a form that asks the user relevant data only. This keeps the form-fillers hooked, helps them submit their form fast and finish the user journey. For this, you need to have intuitive forms for every intent. We’ve listed down different types of forms your website should have. Let’s learn about them here.

11 types of forms on the website

1. Contact form

Contact forms are built to turn open-ended intent into a fast, accountable response. These forms are spots where the users come to give their details so you can contact them. These kinds of users are real leads on your website, and you need to collect their data in a fast and easy way.

Where should it be:

Place the contact form on the contact page.
Place the contact form in the navigation bar and the footer.
Optional floating entry on mobile so users don’t hunt for help.

What should it contain:

You can skip the name if not needed. Make sure you collect the user's email and phone number,
Message box with a prompt like “Let us know what you need”
Add a cookie consent check box, a privacy line near the button, and a specific CTA.

2. Lead capture form

As a brand owner, you need to be very smart while capturing leads. For this, you will need a form that collects all the information you need from the user without boring them. That’s why you need to have a lead capture form. The lead capture form is built with the intent to capture your leads. These forms are fast, specific to the lead-capturing goal, and make the users feel worth filling them.

Where should it be:

Place one above the fold on the homepage with an attractive offer.
Place inline on blogs after the intro and again near the end.
Place a sticky bar or slide-in on key pages like pricing and features.
Place an exit-intent pop-up only if the offer is genuinely valuable.
Place a simple field in the footer for users who scroll the whole page.

What should it contain:

Collect the user’s email or phone number as the only required field.
Add a short headline that promises a result and a one-line benefit.
Use a clear CTA like “Send me the template” or “Get the weekly brief,” depending on the intent and the key goal of the lead.
Offer frequency control or topic preferences to reduce unsubscribes.
Add a consent checkbox and a short privacy line near the button.
Have a success message after the form is submitted. Redirect the user to another page that can build their interest.

3. Newsletter subscription form

Newsletters are important when you are building your brand. They give you a direct line to your audience that doesn’t depend on social media or ads, and they build trust over time. Newsletter forms turn readers into loyal followers. They promise clear value with useful tips, deals, or updates, and tell people how often you’ll write so they feel safe saying yes.

Where should it be:

Place these newsletters on the landing and sign-up pages.
Place them on pages that give users some value - like the blog pages, case study pages, and more.
Place a simple version in the footer on every page.
Place a focused version on the homepage with a clear promise.
Place a gentle slide-in after someone scrolls halfway through an article.
Place it on thank-you pages after a download, purchase, or sign-up.

What should it contain:

Ask for email only and auto-show the email keyboard on mobile.
Take the user’s first name to personalize the mail for them.
Have a simple, yet actionable CTA like “Subscribe” or “Send me newsletters.”

4. Feedback form

Feedback forms help you spot what’s working and what’s broken, fast. They let users share quick thoughts without writing an essay, so you can fix issues and improve the experience. Keep it short and easy so people actually use it.

Where should it be:

Place a small feedback button on every page.
Place it on thank-you pages after purchases, sign-ups, or downloads.
Place it inside your help center after chat or support closes.
Place a link in post-purchase or onboarding emails.
Place it on key docs or feature pages where confusion is common.

What should it contain:

The first part of the form should have the stars for rating.
Give them a dedicated box for users to write feedback.
If the rating is low, show one extra question asking what went wrong.
Let users add a screenshot or file.
Add a dropdown for topics like bugs, content, customer care, and more.
Add a short privacy line and a clear button like “Send feedback.”

5. Registration form

Registration forms help people save a spot for an event, a subscription, or anything you are conducting. The users are already ready to enroll with you. The job that this form needs to do is very simple. It needs to make sign-up fast, confirm instantly, and get the person to show up without chasing them later.

Where should it be:

Place the form on the event or webinar page above the fold.
Place a short version on the homepage or features page when you’re promoting a launch or beta.
You can place it on blog posts that announce the event, with a clear “Save my seat” link.
Place it in the header or a sticky bar during live campaigns so it’s always visible.
Also, place them on the referral pages and partner pages.

What should it contain:

Ask the user for name, email, and phone number.
In case the form is for an event or anything that includes booking a slot, add them there.
Give a calendar integration option that will add your event to their calendar.
After the user submits the form, a direct link to the joining info or ticket should be issued.

6. Survey form

Survey forms help you learn what users think and need so you can improve the product, content, or service without guessing. These forms are more for your benefit than that of the user. So make sure you keep it really engaging and simple so they take some time off to fill it up. Keep them short, clear, and timed to real moments so answers are fresh and honest.

Where should it be:

Place a link in post-purchase or post-signup emails a day or two later.
Place it in-app after someone uses a key feature a few times.
Place it on thank-you pages and after support tickets close.
Place a short exit survey on cancel or unsubscribe flows.

What should it contain:

No matter where you place it, make it really appealing with content and visuals so users fill it. Use words like “60-second survey” to entice them and tell them that the form is really short.
Use 5–7 quick questions, start with a simple rating or single-choice question to warm people up.
Keep most questions multiple-choice with a short “why” text box only once, show a small progress bar, and allow “skip” on anything that feels sensitive.
Include one optional email field at the end if they want a reply, and add a clear incentive line if you offer one.
End the form with a submission success and thank-you note.

7. Checkout form

The checkout forms are very crucial for e-commerce sites or sites that are selling any e-learning or have any online payments. Checkout forms turn a full cart into a finished order. The goal while creating these forms is speed, clarity, and trust. Keep steps few, show total cost early, and let people pay the way they prefer.

Where should it be:

Place it as a clean one-page flow or two short steps after the cart.
Place a “Buy now” path that skips the cart for high-intent users.
Place a mini-cart drawer with a clear “Go to checkout” on every page.
Place trust markers, cookie consent, support link, and returns link near the pay button.

What should it contain:

Ask for the delivery address with autocomplete options.
Contact email or phone for updates you can share. This can be auto-complete too.
Delivery option with clear dates and fees.
Payment choices like UPI, cards, wallets, and COD, if you support them.
Coupon box to add the offer code.
Optional guest checkout for the people who do not want to register on your website.

8. Request a quote form.

The request for a quote form is the form that every service-providing website must have. Request-a-quote forms help users price a specific service or package without a long back-and-forth. The people who fill the forms are high-intent leads. Make it quick, clear, and helpful so they get a realistic number and you get the right details to reply fast.

Where should it be:

Place it on high-intent pages: pricing, product/service pages, and “Enterprise” or “Custom plan” sections.
Place it as a sticky “Get a quote” button that follows the user on desktop and mobile.
Place it on the landing pages of your campaigns.

What should it contain:

Collect email as required and phone only if you actually call back.
If you are offering more than one service, put a drop-down of the service list so they can choose one.
Add location if it affects delivery or tax.
Include a small consent checkbox and a short privacy line near the button.

9. Job application form

If you are having a dedicated career page on your website, you need to have a form for the candidates to fill out. Job application forms help people apply fast and help you spot the right fit without endless back-and-forth. Keep it simple, fair, and friendly so more good candidates finish.

Where should it be:

Place the form on each job page, above the fold.
Place a quick “Apply now” button on the Careers list that jumps to the form.

What should it contain:

Ask for name, email, and a resume upload as the basics
LinkedIn is the new profile for users, so include a box to add the link.
Include 3-5 questions that can help you assess their skill.
Allow an optional cover note instead of a long cover letter.
The job application forms generally have many steps. Include a status bar that shows the user how much is complete and how much is left.
End with a successfully submitted message.

10. Support ticket form

When a user needs support on your website, you need to assure them that you are there for them. Support ticket forms help users report a problem and get it fixed fast. Before you generate a ticket for their query, keep a form ready for them to fill out the details for you.

Where should it be:

Place it in the footer.
Place it in the first fold of the customer support page.
Place it on the order/history page for easy “Report an issue” per order.
Place it in the dashboard so logged-in users can submit with one tap.

What should it contain:

If the entry is from the user’s dashboard, just keep a feedback box on the form. Do not collect any details.
If the feedback is from a visitor, collect the email and phone number.
Let users attach a screenshot or file and add an order/reference number if it exists.
Auto-capture page URL, app version, device, and browser in the background.
Generate a successfully submitted message with their ticket number.

11. Download form (for gated content)

Are you a brand that has gated content to collect leads? You should collect it with a download form. Download forms let people get a useful resource like an ebook, template, case study, or checklist in exchange for their details. They work when the value is clear and access is instant. The gated content opens up as soon as the user finishes the submission.

Where should it be:

Place it on a dedicated resource page with a short preview of the file.
Place it on campaign landing pages and partner pages.
Place it on thank-you pages to offer a follow-up guide that fits the topic.

What should it contain:

Collect the business emails of the visitors.
Collect the name of the company if required.
Collect the phone number if needed.

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