Tips to choose a domain name

Have you ever come across a website with a name that’s so catchy, you couldn't help but click? A domain name that stays on your mind after you have left the site? That’s what happens when a domain name is thoughtfully chosen.

A domain name is not a random web address. It is the identity of your brand. In this blog, you will read about how you can choose and buy the best domain for your brand.

Tips to choose the best domain name

Choosing the perfect domain name is a big decision that will shape your online presence. A well-chosen domain name can elevate your brand, improve SEO, and create an unforgettable first impression for visitors. Here are some tried and tested tips to find the best domain name.

Choose a short and simple name

A short and simple domain name is easier to remember, type, and share. Aim for something that’s easy to spell and doesn’t require much thought. If it’s too long or complex, users may not even bother typing it in or sharing it. Shorter domains are also more mobile-friendly.

Domain name is unique & brandable

Your domain name should reflect your brand identity. It should be something that people easily recall and resonate with. Choose something that’s distinctive and stands out from your competitors. While doing this, avoid generic terms and instead focus on a memorable name that will tell everyone what the brand and the website are about.

Think of the long-term growth

While it’s tempting to choose a domain based on your current product or service, think long-term. While choosing the name, you need to think whether the name you pick needs to work even if the company expands or gets many more sub-brands under it. In short, choose a domain that leaves room for growth.

Avoid numbers and hyphens

A simple, clean domain name with no punctuation or numbers is easier to remember and looks more professional. Numbers often get misheard or confused when spoken aloud, and hyphens can be easily forgotten or misplaced. If the user does not add one hyphen correctly, they will not be able to visit the site.

Check the availability of your domain

Before you fall in love with a domain name, always check its availability. You can check this using a domain name checker. Also, ensure your domain doesn’t infringe on any trademarks. Your name should be unique. Try different names and always have a plan B in place.

These tips will help you find the best domain name for your brand. Always remember, it is going to be your brand identity and a trust-building factor. Start searching for the right domain name on platforms that do not overcharge you. Choose a platform that is reasonable with its pricing. You can contact the WEMASY team to assist you in this journey.