SEO plan for beginners - SEO Tool

Is your new website all set? What next? You need to bring users to the website. If you're wondering what comes after the launch, SEO (Search Engine Optimization) is your next big focus. SEO is all about making sure your website gets noticed by search engines organically. Let’s walk through an easy-to-follow SEO plan that will help you optimize your site and start showing up on search engine results.

SEO plan for your website

1. Start by understanding SEO

Before you plan to attract an audience to your website, you need to understand what SEO is. It is common for you to think SEO is all about adding keywords to your content, there is so much more you need to know.

SEO is not about adding keywords so your website ranks higher on the search engines. It is about the practice of helping search engines understand your website so the right people can find it. To make your search engine credible on the search engine, you need to understand the four basics of SEO.

• On page SEO: Having titles, content, images and other descriptions on the website page well written with 3% keyword density.

• Off page SEO: Building credibility for your website by adding backlinks from credible websites and platforms through guest blogging, social media posts and more.

• Technical SEO: Keeping your website speed quick, for mobiles as well as other devices. This helps the search engine crawlers crawl easily on your content and help you rank well.

• Local SEO: Optimizing your website for searches in your area if your business relies on local customers.

2. Do keyword and content research

For your website to attract visitors, it should not only talk about your brand but also hold information about what people are looking for. Keywords are the words and phrases that your target audience can type when looking for information, products, or services.

Targeting the right keywords helps your website show up in search results for the right audience. As a beginner, it is important for you to find the content they are looking for rather than only looking for words. Here is how you do it.

• Start by brainstorming topics: The first step is to start thinking like your audience. Think about the problems your audience wants to solve or the questions they ask.

• Look for the search intent: See what the users are looking to learn, buy, or compare. This will give you a beter idea of what content you need to show on your website.

• Do your keyword research: Look for the keywords people are typing in the search engines. Organize keywords by topic or page to make content planning easier.

3. Add content

Once you have brainstormed what the users are looking for, build content that your audience finds helpful and engaging. Content is the heart of SEO as it keeps visitors on your site and convinces search engines that your website is valuable.

• Add content that answers your audience: Use your keywords to guide content that solves problems or provides useful information.

• Follow the 3 second-30-seconds and 3 minute rule: When you write content, make sure it grabs the attention of the user in 3 seconds, gives the user a glimpse of what they are looking for in 30 seconds and then provides useful information that the user wants.

• Use different types of content: Mix blog posts, guides, videos, infographics, and images to make your site more engaging.

• Keep content fresh: Update old posts and add new pages regularly to keep your site relevant.

4. Optimize content

When your content is ready, take it live and observe its performance for a week or two. Once you gain insights, you need to optimize them so that both visitors and search engines can easily understand them. Optimized content helps your pages rank higher, attract more traffic, and keep visitors engaged.

• Naturally include keywords: Use your target keywords in the title, headings, meta description, and body, but avoid overstuffing.

• Headings are important for SEO: Organize your content with H1, H2, and H3 tags to make it easy to read and help search engines understand your page structure.

• Add relevant internal links: Link to other relevant pages on your site to help users navigate and spread SEO value.

• Add images with alt texts: Include relevant images and describe them using alt text to improve SEO and accessibility.

5. Optimize for mobile

More than half of all website traffic now comes from mobile devices. If your site isn’t mobile-friendly, visitors may leave before even exploring your content. Mobile optimization is also a key factor for search engine ranking.

If your website is mobile optimized, it improves user experience, keeps visitors engaged, and ensures search engines consider you search-engine friendly. Neglecting mobile optimization can hurt both traffic and conversions.

• Use mobile responsive designs and templates: Make sure your website automatically adjusts to fit different screen sizes, from smartphones to tablets.

• Let the content have good readability: Ensure text, buttons, and links are easy to read and click on small screens.

• Keep the navigation simple: Mobile visitors should be able to find what they need without excessive scrolling or zooming.

• Make it multi-device friendly: Test your website by previewing them on different phones and tablets to catch any issues.

6. Improve site speed

A slow website doesn’t just frustrate visitors but affect your SEO ranking. The search engine algorithms consider page speed as a ranking factor because slow-loading pages lead to poor user experience. If your website takes too long to load, search engines may rank it lower, reducing the number of visitors who can find your content.

• Compress images before uploading them: Large image files can slow down your pages. Use formats like JPEG or WebP and reduce file size without losing quality.

• Enable browser caching: This allows returning visitors to load pages quicker because some data is stored locally.

• Use a CDN: CDN is Content Delivery Network. It delivers your site’s content faster to users based on their geographic location.

• Reduce your CSS and JavaScript: Remove unnecessary code to make your pages load faster.

• Test speed: Use tools to monitor and improve loading times. Find out the reason behind it and fix the issues to improve the page speed again.

7. Build backlinks

Backlinks are important for your website’s SEO. Backlinks are the strongest signals to your search engines that your site is trustworthy and valuable. The right backlinks improve your search rankings, drive traffic, and make your site more visible to your target audience.

They can bring visitors from other websites directly to your pages. Also, backlinks from sites in your niche or industry show that your content is relevant, which helps improve ranking for targeted keywords. Here is how you can build credible backlinks.

• Guest blogging: Write articles for other blogs in your industry and include a link back to your site. Choose credible sites for this and follow the rules set by the publishing platform.

• Create and upload sharable content: Infographics, guides, and tutorials that others want to reference.

• Reach out to influencers: Ask influencers or bloggers to mention your site in their content. You can pay them or have a barter system with them.

• Do not skip local listings: If you have a local business, list it in directories or other relevant local sites.

8. Track and optimize

This is a step that you need to keep repeating very frequently. Tracking and optimizing ensures that your SEO efforts are effective and evolving. There are two things you need to track - your website’s performance and the trends happening on the search engines.

The search engine algorithms and user behavior change over time, so continuously improving your website keeps it competitive and maintains or boosts your rankings. Monitoring your website helps you see what’s working, what needs adjustment, and how to keep climbing in search rankings.

• Update the underperforming pages: Refresh content, improve headings, or add relevant keywords.

• Fix technical issues: Resolve broken links, slow pages, or mobile-friendliness issues flagged in the analytics report.

• Test different strategies: If you had a plan to do AB tests or any other experiments on youe website. Experiment with meta descriptions, headings, and internal linking to see what boosts performance.

• Monitor backlinks: Ensure links are still active and coming from reputable sources.

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You might have researched a lot of tools for your SEO. How about having them all in one powerful website system? WEMASY’s SEO Tool is the all-in-one tool for you. Instead of juggling multiple platforms, you can see your entire SEO performance in one place. The system simplifies SEO for beginners and experts alike, helping you make data-driven decisions quickly and confidently. Try the tool today and watch your site go up in ranking.