Click farms move from fake clicks to fake leads

Were you thinking that click fraud is bad? Wait until you hear what click farms are up to now. They have gone another level up. Instead of just clicking on the ads, the click farms are generating fake leads that trick the system into thinking you’re getting real conversions. Read the blog to see what has happened and how you can protect your ads.

What are click farms?

Click farms are agencies, automated systems, and even groups of people hired to increase false engagement for the ads that are running. These “farms” click on ads, follow social media posts, or fill out forms, all to make it seem like your campaign is performing well. In reality, they are only showing you irrelevant numbers instead of genuine clicks and leads from the real target audience.

By filling out forms or “converting” on websites, bots and click farms can trick ad algorithms into thinking they’re showing ads to real people. It’s like playing the system at its own game. The search engines and social media platforms on which the ads are being run consider these leads genuine and start building insights on the false traffic.

How have click farms evolved?

Click farms are no longer what they used to be. They focused on generating fake clicks, just as tapping ads or liking posts. The modern click farms are now focused on mimicking real users. They can fill out forms, subscribe to newsletters, or even complete signups. So what is their goal? Trick ad platforms and algorithms into thinking your ads are hitting the right audience.

Here are a few things they do to look real:

1. Lead generation

The bots are trained to interact with the landing pages and fill out forms, subscribing to messages and newsletters, and more, to look real.

2. Ghost purchases

The automated bots can mimic product purchases or service sign-ups, creating fake revenue data that misleads the analytics.

3. Manipulating the algorithms

The new upgrade of the click farms makes it hard for advertisers, ad campaign tools, and social media platforms to think that the ads are meeting the targets and are performing well.

4. Draining the ad spends

The more convincing the fake conversions, the more budget is funneled to campaigns under false pretenses.

5. Wrong data reports

The click farms mimic the human interaction so well that they look real on the reports. When they seep into the reports, the data that is collected will not be accurate.

Risks that click farms bring to the advertisers

The growth of click farms and their upgrades brings serious threats to advertisers.

1. Increased ad costs that go to waste

As fake leads flood in, ad budgets are drained without real results. This means you’re paying for results that don’t actually help your business grow, which affects your return on investment (ROI).

2. Wrong data interpretation

Fake conversions can make your ad performance appear better than it actually is. The ad systems see the numbers, fake actions like form fills or sign-ups, and think your campaign is working when it’s actually failing to bring in real customers.

3. Wasted time and effort

Your sales team ends up following up on leads that are never going to convert. This will cost the time and effort of the entire team. These are fake leads, and chasing them wastes valuable time that could be better spent on genuine prospects.

How to detect click farm activity with WEMASY?

Click farms can easily slip under the radar, but WEMASY’s Ad Protection System is designed to catch them before they drain your ad budget. Here is how our system is designed to identify and block fake leads from click farms.

1. Detects bot traffic

The Ad Protection System does not stop at fake clicks. It identifies fake activity generated by the click farms. The system uses device fingerprinting and JavaScript challenges to identify and block non-human clicks. If a click looks suspicious or comes from a bot, it’s immediately flagged and filtered out.

2. Click fraud monitoring

Click farms often generate multiple clicks from the same IP or device. WEMASY is trained to spot such click frequency and block the IP addresses. This helps ensure that your clicks are genuine and not artificially inflated by bots.

3. Blocking by location

Click farms often use bots that mimic users from regions they’re not targeting. WEMASY helps you block the traffic that comes from unapproved regions, so only the genuine target audience engages and takes the right action when you run ads.

4. Monitoring the CTR

Click farms can cause sudden spikes in CTR by sending high volumes of clicks in a short time. WEMASY monitors CTR patterns and alerts you when there’s an abnormal spike. This allows you to identify the click farm activity based on user behavior and block it immediately.

5. Real-time fraud protection

When the Ad Protection System of WEMASY identifies click farm activity, it immediately blocks the IP address. It then sends out an instant alert so you are made aware and can go and cross-verify the action.

6. Protecting multiple campaigns

When you run multiple campaigns, there is a risk of the click farms going unidentified. WEMASY solves this problem as you can set campaign-specific rules, such as click limits and geo-targeting, ensuring that click farms never disrupt your ads.

Click farms may have evolved, but WEMASY’s Ad Protection System is built to protect your ads from fraudulent activity. Stay one step ahead of fraud, and make sure your campaigns are always delivering the results you expect, without the risk of wasting money on fake clicks. Try it today.