Compare your site with competitors

The Competition page in the WEMASY SEO tool puts your website next to the websites you compete with. Every site is measured the same way: a few pages each, the same checks and the same speed test from Google PageSpeed Insights. You see where you are ahead, where they are ahead and what to fix first to catch up.

Add a competitor

1. Open SEO from the product switcher.
2. Click Competition in the menu.
3. Click Add competitor.
4. Enter a Name, for example the name of the business.
5. Enter the full address under Website.
6. Click Add and compare.

The comparison starts right away. Your plan sets how many competitors you can compare, see SEO tool limits and Pro. You can also add a competitor from the Competition card on the overview.

Compare your site with your competitors

Click Compare with competitors to scan your site and every competitor. This usually takes one or two minutes and the page updates by itself. If a site was scanned in the last 24 hours, WEMASY reuses that scan. To force fresh scans, click Scan everything again.

Read the comparison

The headline tells you how many competitors you are ahead of. Each site gets a card with its SEO score and mobile and desktop speed.

• Side by side: a table with the SEO score, PageSpeed mobile and desktop, Largest Contentful Paint, layout shift, interaction, response time, HTML size and broken links. Green means you win, red means they are ahead.
• Fix these to beat them: checks your site fails and your competitors pass, most valuable first.
• SEO score over time and Broken links over time: one point per comparison. Compare again another day to see the trend.

Run a full audit of a competitor

For a closer look at one competitor, run a normal audit of their site.

1. Click Start a new audit on the overview.
2. Select Competitor.
3. Select the competitor, or click Register competitor to add a new one.
4. Select a scan type.
5. Click Start audit.

A scan of a competitor checks at most 25 pages. See Run an SEO audit for the scan types.

Remove a competitor

1. Click the cross next to the competitor on the Competition page.
2. Confirm that you want to remove it.

How competitor sites are scanned

WEMASY only reads public pages, follows robots.txt and Crawl-delay, identifies itself as WEMASYBot and keeps only the measurements. If a competitor does not allow scanners in robots.txt, WEMASY respects that and some numbers stay empty.

Frequently asked questions