Why do you need a website when you have a social media presence

Did you know? The latest reports say over 5.5 billion social media users online. This has made many brands market themselves on social media platforms. Are you one of those brand owners who are happy with social media and do not want to have a website? This blog tells you why having a website is important, along with your social media presence.

Why do brands prefer social media over a website?

Social media platforms are built for ease. You open a platform, post, and you get likes and engagement that makes you happy. Your brain calls it “progress” when you see these interactions happening. Brands get attracted to the same actions. Here are some reasons:

1. Easy and affordable to start

   Anyone can open a social media business account. Most of the social media platforms do not charge a fee. All you need to do is understand the algorithms a bit, create an account, and start attracting and engaging the audience.

2. Audience is a scroll away

   A wide category of audience for any business or brand stays on social media. There is a better chance of reaching the target audience on these platforms if you know how the algorithms work to reach them.

3. Going viral takes no time

   If you are catching the right trends and planning your content calendar accordingly, you can reach 100x of your target audience without running ads. One good attention-grabbing post can put you in front of people who’ve never heard of you.

4. Feedback is instant

   The likes, comments, saves, and DMs tell you in real time what’s working. You can refine your offer, price, or message the same day. Some social media platforms offer the option to create a business account that displays traffic and engagement metrics for free. This helps you keep an eye on your performance well.

5. Conversions are a DM away

   For many small brands, that “chat-to-order” flow works like a lightweight sales desk. The prospects ask you the queries on the personal chat, you respond quickly, and the deal moves faster. The brand owners find it very convenient.

Why is a website important for a brand?

Any social media platform is always a stage. The spotlight can be your brand or any brand. Your website is your space and your store. You own it completely. On social, your message competes with memes, reels, and so many irrelevant posts. On your website, you are the main character. Here are some reasons for having a website.

1. Social media algorithms can change anytime

   Have you noticed some music used on your posts suddenly being blocked? Such changes happen on the social media platform without taking your permission or sometimes without informing you. In such cases, all your marketing efforts can go down in a second. A website protects you from platform algorithms, so your visibility does not get affected.

2. Having a website is like having an address

   A website is the face of your brand. It becomes your permanent home address. It will be easy to find, easy to revisit, and easy to trust by your audience. Social media platforms can be channels or the roads that people take to visit your home to know everything about you.

3. Your credibility is in your control

   Have you come across good profiles on social media, but have visited their websites to see if they are credible or not? That is what your audience does too. Social media platforms have a lot of branded profiles that are fake and not credible. It is good to bring your visitors to your own website and become a credible brand.

4. You own your data firsthand

   The social media platforms give you basic data and own the rest. With your website, you can analyze and gain full insights into the traffic, the user behavior, and all the other data that will help you make the right decision for your brand.

5. SEO is your long-term investment

   Social media platforms have multiple posts running, and you are competing with all of them. You may see a good attraction and engagement for a day, and this may suddenly drop off. SEO for your own website may take time to build, but in the long run, it compounds the traffic and gives you genuine organic leads.

Brands that treat social as the whole strategy end up renting reach forever. Brands that add a strong website build an asset that compounds.

Why do brands avoid having a website?

Brand owners do not skip having websites because of the lack of need for them. They avoid because of the lack of fear. Fear of cost, tech, time, and “what if no one comes?” We have listed some reasons here.

1. Websites are expensive

   Brand owners, while planning to build a website, pause at the costs that come up. From domain charges to the developer fee. Brand owners also calculate the cost of hiring someone to manage and maintain it, which is high. This becomes one drawback.

2. Websites take too much time

   Brand owners feel that building a website takes a lot of time, even when they are ready. The fear of decisions and approvals for content, design, and approvals that keep stretching timelines makes them take a step back.

3. Technology is a hurdle to cross

   Brand owners know their brand, but not the technology that is needed to run their website. Terms like domains, DNS, SSL, hosting, and more may appear like jargon. Non-technical teams worry they’ll get stuck on setup or break something later. So they avoid it and keep posting on social instead.

4. Security issues

   Owners worry about hacks, downtime, and data leaks. They feel that taking ownership of the visitor’s data, payments, and more could be a risk. SSL, backups, and privacy rules sound complex and risky to them.

5. Fear of content and visual paralysis

   Brands feel they can post more and go more creative on the social media platforms. On the websites, they feel their creativity is limited, or they might need external help to manage the content and visuals of the website. This keeps them away from taking a chance.

WEMASY’s DIY Website Builder solves your problem

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If social media is where your visitors find you, a website built on WEMASY is where they decide. Launch your site fast, keep it fresh yourself, and turn attention into conversions. Try it today!