How to structure a contact us page

Why is the structure important?

Structuring a contact us page is crucial for enhancing user experience and boosting conversions. Organizing contact information clearly and providing multiple communication channels make it easier for visitors to reach out, reducing frustration and potential bounce rates. Offering various contact options, such as phone numbers, email addresses, and social media links, demonstrates transparency and reliability, fostering trust with your audience.

How to structure it?

Step 1: Start with a small hero section

Keep it direct and minimal; do not add much content in the banner.

Step 2: Categorize the sections according to your teams

The new way to structure this is by segregating them according to the teams you have.

There will be separate click-ons and separate contact details for each.

For example:

• For career: Contact the HR team

• For business enquiries: Contact the sales team

• For support: Contact the support team

The list can go on according to the teams you have.

Step 3: Add an inquiry box

In case the people get lost or do not know whom to contact, you can place an inquiry box so they can fill in the details, and you can reach them.

Step 4: Include the office locations with map links

The office addresses and the maps will show your presence. This adds more credibility to your brand and company.

Step 5: Add relevant phone numbers and emails

Ensure that you place the numbers in a place where they are visible. Some clients and customers might just want to ring you up. A bot or a WhatsApp business chat integration is a good option too.

Step 6: Include FAQs, link to guides in the last section

Visitors often seek immediate answers to common queries. By providing an FAQ section, you offer them quick access to information without the need to initiate contact.. In case you have users who can get the right information they seek from FAQs and guides, you can add them in the last section so they can find their answers. For more on building effective pages, read our blog on how to structure a service page. You can also check out how to structure a home page. For the full picture on building your website, read our pillar guide on what a website is and why you need one.

Frequently asked questions