How to structure your about us page

An "About us" page is a dedicated section on your website that introduces your company, its mission, values, and the team behind it. It's an opportunity to tell your brand's story, showcase your unique value proposition, and establish credibility with your audience.

Why is it important?

• The "About us" page serves several key purposes: Builds Trust: By sharing your story and values, you humanize your brand, making it more relatable.

• Increases the brand credibility: Highlighting achievements, certifications, or partnerships can reinforce your authority in your industry.

• Informs and engages the visitors: A compelling narrative can captivate visitors, encouraging them to explore your site further.

• Helps with SEO: Well-crafted content can improve your site's search engine rankings by targeting relevant keywords.

How should you structure an “About us” page?

To create a compelling and informative "About us" page, consider incorporating the following sections:

Hero section:

This section is the first fold and should immediately convey who you are and what you do, capturing the visitor's attention. Begin with a concise and engaging introduction that captures your brand's essence.

Brand story:

Share the journey of your company. Write about how it started, the challenges faced, and the milestones achieved. This narrative helps visitors connect with your brand on a personal level. You can use infographics to keep the content light.

• Vision, mission, values, and belief: Clearly articulate your company's mission and core values. Explain why you do what you do and what drives your business decisions.

• About the team: Introduce the people behind your brand. Include photos and brief bios to humanize your company and build trust.

• Achievements: Highlight significant accomplishments, awards, or recognitions that reinforce your credibility and expertise.

• Call to action: Always have some space designed for the call to action to help visitors connect with you.

Tips:

Use images and videos that are visually appealing.

Add quotes and notes from the founder or the management.

In case you feel all the above sections will make the About us page long, you can divide the information and design one main “About us” page and multiple subpages.