How to build a website for a small business?

Have you ever thought about building a website for your business but stopped because you didn’t know where to begin? You may have questions about where you need to start, how you need to start, what it would cost you, whether you can do it yourself, and so many more. Many small business owners like you know they should be online, but the idea of creating a website can feel confusing.

In 12 years of being in the market, we have found our clients dealing with the same issues. We found a way to build a website for a small business that doesn’t have to be complicated or expensive anymore. You can create a professional website without coding or hiring a developer. In this guide, we’ll walk you through how to build a website for a small business step by step, so you can get your business online and start reaching more customers.

What do you need before you build a website for a small business?

To start building a website for your small business, you need to have a few things in hand. These are neither technical nor expensive. These will make building your website faster and easier.

The goal behind your website

Having a goal is very important while building a website for your small business. Many small business owners create a website without a clear goal, and the result is a site that looks nice but doesn’t actually help the business grow. Start by asking yourself what your business needs to achieve with a website.

Here are some thought starters before you plan a goal:

• Help customers discover your business on search engines and social media platforms.

• Generate enquiries or phone call leads for your business.

• To showcase your services or products.

• Allow customers to book appointments or plan subscriptions.

• Build credibility when someone searches for your business name.

Once you know the purpose of your website, it becomes much easier to decide what pages to create and what information to include.

Domain name for your website

Your domain name is the address people will use to find your business online. It is one of the first things customers will remember about your website, so it should be clear and easy to type. Your domain name will be the best if it matches the following:

• It should match your business name.

• It should be easy to type, easy to spell, and pronounce.

• It should avoid complicated words and terms.

• It should give a hint of what your business does.

A good domain name helps customers remember your business and makes your website look more professional. If your business name is already taken as a domain, you can add your service or location to make it more relevant.

Brand kit that you follow

Your website should feel like an extension of your business. This is where having a simple brand kit helps. Customers are more likely to trust a business when everything looks organized and consistent. These are a few things your brand kit can include:

• Brand logo

• Brand color kit

• Fonts you use in your business materials

• Photos of your services or your products

• Pictures of your store, office, or work

Keeping these things handy can help you build your website easily and quickly.

The step-by-step guide we have for you

If you’re building a website for the first time, the biggest challenge is usually not knowing what to do first. There are too many tutorials, tools, and technical terms online, which often makes the process feel more complicated than it actually is.

That is why our process walks you through the process step by step. By following the steps ahead, you’ll be able to build a website that clearly showcases your services or products and helps customers understand what your business offers.

How to build a website for a small business

Now that you have the basics ready, let’s look at how to actually build your website step by step. Many small business owners assume that building a website requires hiring developers or learning coding. The truth is, today, some tools make the process much simpler. If you follow this, you can build your website without getting stuck in technical details.

Step 1: Choose a website builder for your small business

The easiest way to create a website today is by using the best website builder for small businesses. A website builder simplifies the entire process by providing tools that allow you to create pages without writing code. When choosing a website builder, look for one that offers:

• A no-code website builder to help you build your website without the need to code.

• Ready-made website templates so you can pick and customize the one suiting your brand.

• Fast loading pages to keep your website fast.

• Built-in tools such as the domain and hosting tool, SEO tool, website analytics tool, form builder, and more.

We built WEMASY to help you build your website in the best way possible. It has the above-listed features to make your process easy and your launch fast.

Step 2: Choose a pre-built website template for your small business

Since you are starting off as a small business, you need to focus on a lot of things. To make your website building fast, you can use ready-made website templates and customize them for your brand. A template gives your website its design, structure, and layout. Instead of designing everything from scratch, you can simply customize an existing layout with your business information. Look for the following things in the templates you are choosing:

• Simple and clean layout with easy navigation.

• SEO-rich structure to make it easy for you to rank.

• Fast and mobile-responsive pages to make your website load on any device.

You can take a look at the templates that WEMASY has. We have some free website templates and so thoughtfully built professional ones that fit your brand.

Step 3: Create the important website pages your brand needs

As you have just started your small business, you do not need dozens of pages. A few clear pages are usually enough to explain your business and help customers contact you. We have listed some of the important pages you need to have:

• Home page: The home page is usually the first page visitors see. It should quickly explain what your business does and who it helps.

• About page: This page tells your story. Share how your business started, your experience, and why customers can trust you.

• Product or service page: Here, you explain what you offer and how it helps customers. Clear descriptions make it easier for visitors to understand whether your business is right for them.

• Contact page: Your contact page should make it easy for customers to reach you. Include phone numbers, email, location, and enquiry forms.

• Resource page: If you want to share useful information and can help improve your website’s visibility on search engines, include pages for blogs, case studies, client stories, and more.

Together, these pages form the basic structure of your small business website. If you still feel there are more pages you can add to meet your website goal, you can slowly add them one by one after this basic structure is ready.

Step 4: Add your content

Once your pages are created, you can start adding the information that visitors will see. A tip here is to think like a visitor and write to answer their queries and problems. Your website content should clearly explain your business and make it easy for customers to take action. Pay close attention to the following:

• Descriptions of your services or products.

• Photos of your work, shop, or products.

• Pricing details if relevant.

• Clear call-to-action buttons.

• Contact information.

Step 5: Optimize for search engines

After building your website, the next step is making sure people can find it on the search engines. This is where basic search engine optimization (SEO) helps. Our built-in SEO tool will make it easy for you. Just keep in mind the following:

• Writing clear page titles.

• Adding keywords in the meta titles, descriptions, and the URL.

• Organizing content with keyword-rich headings.

• Interlinking pages within your website.

These small steps help search engines understand your website and increase the chances of your business appearing in relevant search results. We also have a blog that tells you how you can perform keyword research for your brand. Give it a read and find the right keywords for your brand.

Step 6: Connect your domain, test your website, and go live

Once everything is ready, the final step is publishing your website online. It involves the following.

• Connecting your domain name.

• Testing your pages and links.

• Checking how the website looks on mobile devices.

• Ensuring enquiry forms and contact information, along with all the CTA buttons, work properly.

Once published, your website becomes accessible online, and customers can start discovering your business. By now, you would have understood that building a website for your small business does not have to be complicated or expensive. All you have to do is follow the guide and create a website that clearly explains what your business offers and makes it easy for customers to contact you. Also, try the WEMASY system and see how easy it is for you to do it all yourself.

Frequently asked questions