What is link building?

Link building is the practice of acquiring hyperlinks from other websites to your own. These links act as "votes of confidence" for your website's content, signaling to search engines that your content is valuable and trustworthy. Link building can involve strategies like guest blogging, outreach, creating shareable content, and earning links from reputable sources.

It is important because search engines, particularly Google, use backlinks as a ranking factor. High-quality backlinks can improve a website's search engine ranking, visibility, and authority. Effective link building helps drive organic traffic to your site and enhances its credibility, leading to better user engagement and increased conversions.