Choosing and Registering a Domain

You cannot buy a domain name permanently. No one can. But the good news is that you can keep a domain name for as long as you want, and with the right…

You just landed on the name. You know it's right. Now the only thing standing between you and owning it is whether someone else got there first.…

Picking a domain name sounds easy. You think of your brand name, add .com, and you're done. Except that name will outlast every website you ever build…

Ask ten people to name a brand and they'll each come up with something that sounds great out loud. Check the domain. Taken. Check a variation. Taken.…

Most people think registering a domain is the hard part. It takes about five minutes. The real decisions happen before you open a registrar. What name…

Your domain name doesn't have to match your business name exactly, but the gap between them can cost you real visitors. This chapter covers when an…

Have you ever wondered why .com feels more trustworthy than every other option, even when the brand behind it is identical? A domain extension is the…

Take any strong brand online and say its domain out loud. You can spell it. You remember it. It sounds like it belongs. That is not an accident. The…