We found the reason behind our client's high bounce rates

When website traffic is high but engagement is low, something is going wrong behind the scenes. Our client, who is a fast-growing B2B SAAS company, faced the same. They solved the puzzle with the help of the session recording feature of our Analytics and Insights tool.

Problem statement:

A fast-growing B2B SAAS company came to us with the high bounce rate issue.

• Many visitors came to their landing page, but did not engage well.

• The traditional analytics tool showed them the bounce rates and not the reason behind them.

• Without that context, the team couldn’t confidently decide what the issue was.

• Insight into whether design, content, or technical issues were driving visitors away was missing.

Our solution:

Our team saw that the client was shooting arrows in the dark, as there was no proper clarity on the reason for the high bounce rates. To solve this issue, they had to see the following:

• See exactly how users navigated the site.

• Identify moments of frustration, hesitation, or confusion.

• Connect behavioral patterns to analytics data for deeper insights.

We recommended deploying WEMASY’s session recording feature from our Analytics & Insights tool.

How WEMASY system helped

Unlike traditional analytics dashboards that stop at metrics like bounce rate or time on page, WEMASY provided a complete picture of the user journey to the client. The core features of our tool included the following.

Session recording: Revealed where visitors scrolled, clicked, and got stuck in real time.

Visitor journey tracking: Mapped the complete path users took, making it clear at which stage people were dropping off.

Smart filters: It isolated patterns by page, location, and device type, helping the team see where issues were more prominent.

Page entry and exit tracking: Highlighted at what part or section of the page did the users drop off.

What our session recording data found

Session recordings quickly revealed that visitors were abandoning the landing page as critical information was buried in huge amounts of content paragraphs. With smart filters and journey tracking, we confirmed that drop-offs spiked at these content-heavy sections.

We helped the client restructure page layouts, break content into clear sections, and add visible next-step prompts. With the help of this, the client ran the campaign again and found better results.

The issue was not traffic quality. It was the content problem. With our session recording feature of the Analytics and Insights tool, the client got the right insights into the problem behind high bounce rates and rectified the landing page appropriately.