WEMASY begins securing ads with the smartest protection

For immediate release

Date: 1 June, 2020

Ede, The Netherlands - WEMASY has introduced its new ad systems protector system - a product designed to safeguard paid ad campaigns from fraud clicks, irrelevant audience, and misuse. With flexible rules that can be set by the campaign planner, the system helps businesses protect ad spend while keeping campaigns effective. Since it is a soft launch, some of the selected clients have been given access to this tool to see how it performs.

Smart, safe, and secure protection for ads

The ad protection system we have built allows brands to define their own protection rules and automatically block suspicious activity. Some of the best features include the following:

- Traffic detection bot to identify and block non-human clicks using device fingerprinting and addressing common challenges.

- Click fraud monitor to detect and instantly block click fraud.

- CTR ad behavior monitoring to track abnormal spikes and suspicious user patterns.

- Real-time reports to view detailed insights on flagged clicks, devices, and sources.

Nick, Kuijpers, the founder of WEMASY says, “Ads should reach real customers and not fake ones. With this tool, we’re giving brands the control and protection they need to run campaigns with confidence.”