What is Search Volume?

Search volume refers to the number of times a specific keyword or phrase is searched for within a given period, typically measured monthly. It helps assess the popularity of a particular search term and indicates how often people are interested in that topic or query.

Search volume is an important metric for SEO and digital marketing as it helps identify which keywords have the potential to drive significant traffic to a website. A higher search volume often indicates greater demand, but it may also come with increased competition. Conversely, keywords with lower search volume may have less competition, but they can still attract a targeted audience if used strategically. Understanding search volume helps businesses target the right keywords and optimize their content to reach the right audience.