What are Rich Results?

Rich results are enhanced search listings that provide additional information, such as images, ratings, or product details, directly in the search engine results pages (SERPs). These results are designed to make search results more informative and engaging for users.

Rich results are generated using structured data or schema markup, which helps search engines understand and display content more effectively. For example, a product page with rich results may display the product’s price, availability, and ratings directly in the search results. By appearing as rich results, businesses can improve their visibility, attract more clicks, and stand out in competitive search results, leading to better user engagement and higher traffic.