What is Referral Traffic?

Referral traffic is when visitors come to a website by clicking a link from another site rather than searching for it directly. This type of traffic is valuable because it often comes from trusted sources, meaning users are more likely to engage with the content. Therefore, high-quality referral traffic can lead to better engagement and conversions.

Referral traffic is important because it indicates how well other websites are promoting your content and driving visitors to your site. It helps improve your site's visibility, brings in potential new customers, and can contribute to better SEO rankings when high-quality external sites link to your content.