What is a Mode?

The mode is a statistical measure representing the most frequently occurring value or category within a dataset. Unlike the mean or median, the mode can apply to both numeric and categorical data and may sometimes result in multiple modes (bimodal or multimodal) or none at all if no repetition occurs.

In data analysis, the mode helps businesses quickly identify common trends, popular choices, or customer preferences. It's particularly useful for market research, inventory planning, and product recommendations, providing insights into frequently occurring behaviors or characteristics among customers or data points.