What is Machine Translation?

Machine translation for websites refers to an automated process that translates content from one

language to another. This can be (and usually is) achieved using artificial intelligence. Machine

translation offers advantages over traditional translation in that instead of relying on human translators,

Translation tools like Google Translate or DeepL are used to create the translations. This makes it

possible for their websites to access global audiences instantly.

Machine translation is generally a valuable tool for websites that want to serve international visitors

instantly and efficiently. However, a major drawback of machine translations is that sometimes the

content is not localized to be in tandem with the target audience's culture and norms.