What is an Informational Keyword?

An informational keyword is a search term or phrase used by individuals seeking to gather information about a specific topic. These keywords typically reflect a user's intent to learn, research, or explore a subject rather than make a purchase or take direct action. Examples include questions, how-tos, or general terms such as "how to bake a cake" or "benefits of exercise."

Informational keywords are essential in search engine optimization (SEO) because they help drive organic traffic to websites that provide valuable content. By targeting these keywords, businesses and content creators can attract users at the beginning stages of their buyers’ journey, often leading to future engagement or conversions. For instance, a blog post addressing common questions in a specific industry can rank for informational keywords and build trust with potential customers.