What is Descriptive Analytics?

Descriptive analytics is the process of analyzing historical data to understand what has happened over a specific period. It uses techniques such as data aggregation, statistical analysis, and data visualization to summarize past events, identify trends, and measure performance.

By providing insights into past behavior and outcomes, descriptive analytics helps businesses make data-driven decisions, improve reporting, and establish benchmarks. While it doesn’t predict future outcomes, it lays a strong foundation for deeper analysis and strategic planning.