What is Data Mining?

Data mining is the process of discovering meaningful patterns, relationships, and insights from large datasets using statistical, mathematical, and machine learning techniques. It involves sorting through data to identify trends, correlations, anomalies, and predictive patterns that can inform decision-making.

Businesses use data mining to enhance marketing strategies, detect fraud, improve customer segmentation, optimize operations, and forecast future trends. By turning raw data into valuable knowledge, data mining helps organizations make data-driven decisions, improve efficiency, and gain a competitive advantage.