Types of ad fraud and invalid traffic

Affiliate ad fraud fakes clicks, leads, and sales to collect partner commissions. This chapter explains how fraud works in affiliate traffic and where…

App-based ad fraud fakes installs, sessions, and in-app events to collect mobile ad payouts. This chapter explains how fraud works in app ads and why…

Display ad fraud exploits the open supply chain of banner and programmatic ads. This chapter explains how fraud works in display advertising and where…

Video ad fraud fakes views, completions, and player events to collect payment for ads nobody watched. This chapter explains how fraud works in video…

Bot traffic in advertising comes from automated scripts that interact with ads and websites without human intent. This chapter explains how bot…

Fake clicks are paid ad interactions that look like interest but never come from someone who might buy. This chapter explains how fake clicks happen,…

Fake impressions are ad views you pay for that never reach a real person or a visible placement. This chapter explains how impression fraud works and…

Ad fraud hurts ROI through direct spend loss, bad data, and misguided optimization. This chapter explains how fraud impacts return on ad investment…

Invalid traffic and ad fraud both waste your ad budget, but they are not the same thing. This chapter explains the difference and why treating them…

Ad fraud is activity that creates paid ad interactions without real commercial value. This chapter defines what ad fraud is, how it differs from…

Ad fraud keeps growing as digital ad spend rises and automated buying expands. This chapter explains why fraud is increasing, what conditions fuel it,…