Building a content strategy

A B2B content strategy addresses the longer sales cycles and multiple decision-makers that business-to-business selling involves. This chapter walks…

A content creation workflow turns your planning into a repeatable production process. This chapter walks through how to design, document, and improve…

A content marketing plan goes beyond topic lists to coordinate creation, distribution, and measurement. This chapter shows you how to build a plan…

A content strategy turns random publishing into a focused plan that serves your audience and your business. This chapter walks through the steps to…

A content plan translates your strategy into a concrete list of articles, pages, and updates for the coming weeks or months. This chapter shows you…

Writing a clear content brief is one of the highest-leverage tasks in content planning. This chapter walks through each section of a strong brief so…

A content brief gives writers the direction they need before a single sentence is drafted. This chapter explains what a brief includes, when you need…

A content calendar is the schedule that turns your content strategy into dated, assigned work. This chapter explains what it includes, how it differs…

A content funnel organizes your content by where the reader is in their decision process. This chapter explains the stages, what content fits each…

A content gap analysis reveals the topics your audience searches for that your website does not cover yet. This chapter explains how the process works…

A content workflow defines the steps every piece goes through from idea to publication. This chapter explains what those stages are, who owns each…

An editorial calendar is the scheduling tool editorial teams use to plan written content from idea to publication. This chapter explains what it…

Content planning is the ongoing process of deciding what your brand will publish and when. This chapter explains how planning connects your strategy…