What is a Query Deserves Freshness?

Query Deserves Freshness (QDF) is a concept in which search engines prioritize showing new or timely content for queries that are related to recent events or trends. This ensures that users see the most up-to-date information when searching for topics that evolve quickly, such as breaking news or trending topics.

Let’s take an example here. If you search for "Oscars 2023," Google will show you the newest news instead of older articles. By showing fresh content, search engines help users stay informed with the latest information, enhancing the overall search experience and providing value to users searching for current events.