What is Negative SEO?

Negative SEO refers to harmful practices aimed at damaging a competitor's website ranking on search engines. This can involve tactics like creating toxic backlinks to a competitor's site, copying their content to create duplicate content issues, or even hacking a site to redirect its traffic to low-quality pages.

The goal of negative SEO is to manipulate search engine results and decrease a website's visibility or authority. These malicious actions can lead to penalties, lower rankings, or even a complete removal from search engine results if not detected and corrected promptly.