What is a Hreflang Tag?

An hreflang tag is a piece of HTML code that tells search engines which language and regional version of a webpage to show to users. It helps ensure that people see the correct version of a website based on their language preference. Hreflang tags also prevent search engines from displaying the wrong language version of a page.

Websites that use hreflang tags can avoid duplicate content issues and improve search rankings for different languages. The tags guide search engines in delivering the most relevant content to international users.