What is a Heatmap?

A heatmap is a visual representation of data that uses color gradients to show how users interact with a webpage. It highlights areas of high and low engagement, such as clicks, scrolls, or mouse movements, making it easy to identify popular and ignored sections of a page.

Using heatmaps helps improve website design and user experience by revealing which elements attract attention and which are overlooked. By understanding user behavior visually, businesses can optimize layouts, improve content placement, and enhance conversion rates effectively.