What is a Funnel?

A funnel refers to a structured process that guides users through a series of steps aimed at achieving a specific goal, such as making a purchase, signing up, or completing a form. It narrows down from broad awareness at the top to a focused action at the bottom, gradually filtering out those who don't proceed.

Funnels are commonly used to improve user journeys by identifying points where users may drop off and enhancing the overall experience to boost conversions. By designing effective funnels, businesses can guide users smoothly toward desired actions and achieve better results.