What is a Data Layer?

Data layer is a structured framework used to collect, organize, and store data for a website or web application. It acts as a central repository that gathers information about user interactions, such as clicks, form submissions, and page views, and makes this data available for use by various tracking or analytics tools.

The data layer is important because it ensures accurate and efficient data collection for analytics, tracking, and marketing purposes. By using a data layer, businesses can improve the accuracy of their data, enhance tracking capabilities, and streamline their marketing efforts, leading to better insights and more informed decision-making.