How to write an about me page

Your name is the brand. That is not a limitation. It is an advantage most companies wish they had.

When you work alone, your about me page does the job of an entire corporate about us section. Visitors want to know who you are, how you work, and whether they would enjoy collaborating with you. A stiff bio written in third person will not get you there. Here is how to write an about me page that sounds like a real person.

What is an about me page?

An about me page is a personal introduction on your website. It tells visitors who you are, what you do, and why someone should trust you with their project or business. Unlike a team-based about us page, everything on this page centers on one person: you.

Freelancers, consultants, coaches, artists, and solo founders use about me pages most often. The page replaces the faceless "our company" language with a direct conversation between you and the reader.

What should you include on your about me page?

Start with what you do and who you help. One or two sentences that make the reader think "this person works with people like me." Follow with your background, but only the parts that matter to the reader. They do not need your full resume. They need to know you have done this before and you understand their world.

Share why you do this work. A short personal motivation goes a long way. Maybe you left a corporate job because you wanted more direct client relationships. Maybe a specific problem in your industry frustrated you enough to build a business around fixing it. One honest paragraph beats five generic ones.

Add a photo of yourself. This is non-negotiable for a personal page. People hire people. A friendly, clear headshot makes you memorable and approachable.

Close with how to work with you. What does a first step look like? A contact form, a booking link, a portfolio page. Do not leave the reader hanging after they decided they like you.

How is an about me page different from an about us page?

An about us page speaks for a team or company using "we" language. An about me page uses "I" and feels like a one-on-one conversation. The structure is similar, but the tone is more personal and the details are more intimate.

Solo brands sometimes use both terms interchangeably, and that is fine. What matters is that the page sounds like you, not like a template. Write in first person. Use contractions. Let your personality come through in word choices and the stories you tell.

If you later grow into a team, you can evolve the page into a full about us page. Until then, lean into the personal angle. It is your biggest differentiator.

For inspiration, look at about us page examples and what to learn from them. Even team-based pages offer useful patterns for storytelling and structure.

Frequently asked questions