What is Year-Over-Year?

Year-over-year (YoY) is a financial or business metric used to compare data from one period to the same period in the previous year. This method helps to assess performance, growth, or changes over 12 months, providing a clearer picture of long-term trends by eliminating seasonal fluctuations.

YoY comparisons are commonly used in areas such as revenue growth, sales figures, website traffic, and other key performance indicators (KPIs). It allows businesses to evaluate progress, identify trends, and make more informed decisions based on historical performance.