What is User Experience? (UX)

User Experience (UX) refers to the overall interaction users have with a website or digital product, emphasizing how seamless, efficient, and enjoyable it feels. It involves understanding user needs, creating intuitive navigation, and designing content flows that ensure users find what they're looking for effortlessly.

A strong UX significantly benefits SEO by increasing user engagement, improving dwell time, and reducing bounce rates. Search engines interpret positive user interactions as indicators of content relevance and quality, boosting a site's ranking. Thus, prioritizing UX enhances both user satisfaction and the website’s visibility in search results.