What are Unnatural Links?

Unnatural links are backlinks that are maliciously created to increase the search engine ranking. These backlinks violate the guidelines set by the search engine and are acquired by practices of link building, link exchanges, and more.

Unnatural links improve the ranking of the website; however, the websites can get penalized if search engines identify such links on the website. It is always good to build an organic, high-quality backlinking strategy to have better SEO for the website.