What is a Navigational Query?

A navigational query is a type of search query where the user is trying to find a specific website or page. Instead of searching for general information or products, the user is focused on reaching a particular site or resource directly.

For example, if someone types "Facebook login" or "Amazon home page," they are performing a navigational query because they are looking to navigate to a specific website or page. These queries are often linked to branded keywords, as users are already familiar with the website and want to access it quickly. Optimizing for navigational queries can help ensure that users find the correct page or site directly from search engines.